[Insights] Early February Panel Prices Update, TV Panel Returns to an Upward Pricing Trend

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TrendForce has released the latest panel quotations for early February. Due to the effective production control strategies implemented by panel manufacturers, there is an expectation of gradually stimulating panel demand. It is anticipated that TV panel prices will return to an upward trend in February. Details are as follows:

• TV

From the perspective of panel suppliers, with the reduction in working days and the Lunar New Year holiday in February, it is expected that the average utilization rate will fall below 60%. Coupled with the relatively low TV panel inventory in the supply chain, the production control strategies of panel manufacturers have been effective. There is an anticipation of gradually stimulating the recovery of TV panel demand.

Meanwhile, the upstream supply issues with polarizing film materials have exacerbated, and it is expected that TV panel prices will return to an upward trend in February. Currently, it is expected that 32-inch, 43-inch, and 50-inch panels will increase by 1 USD, 55-inch by 2 USD, and 65-inch and 75-inch by 3 USD in February.

• Monitor

Although monitor panel demand is in the off-season, due to panel production cuts, unstable conditions in the shipping industry, and supply issues with polarizing film materials, some customers are observed to be willing to increase orders to mitigate potential risks. Additionally, with the established upward trend in TV panel prices in February, panel manufacturers are more confident, and it is expected that open-cell panels will increase by 0.1 to 0.2 USD. Panel module prices, however, are expected to remain overall stable.

• Notebook

Notebook panel demand is still in the off-season in the first quarter, and with sluggish demand, brand customers continue to request panel manufacturers to maintain the trend of price reductions. Different panel manufacturers respond differently to this pressure. Newer entrants are actively seeking to expand market share, leading to a more aggressive pricing strategy, putting pressure on existing panel manufacturers. In this competitive situation, notebook panel prices are not easily expected to see a comprehensive stabilization. In February, only TN models are expected to maintain a stable trend, while FHD IPS models are expected to decrease by 0.1 USD, and 16:10 models are expected to decrease by 0.2 to 0.3 USD.