Research Reports

Research Reports

In-depth Analysis of the Global Smartphone Industry in 2013: China’s Comeback

Last Modified

2012-10-26

Update Frequency

Aperiodically

Format

PDF

Overview

Apple and Samsung products continue to dominate the high-end market. Together, the manufacturers’ devices are expected to account for 50% of global smartphone shipments, at 330M units, in 2012. Apple’s iPhone has yet to fail since its introduction years ago, continuing to dominate the smartphone industry in terms of both brand image and profit margins. Samsung’s smartphone supply chain is vertically integrated, from the core SoC to other components like memory, display, and battery. Not only does vertical integration give Samsung a cost advantage when it comes to smartphone production, but it also provides an outlet for Samsung Semiconductor components...