On January 9th, Intel unveiled its latest automotive AI chips, entering into direct competition with rivals NVIDIA and Qualcomm in the automotive chip market. In a bid to strengthen its position, Intel also announced the acquisition of automotive chip company Silicon Mobility.

Reportedly, Intel stated that Silicon Mobility, a French startup, specializes in designing System-on-a-Chip (SoC) technology for controlling electric vehicle motors and in-car charging systems, along with software. The acquisition amount was not disclosed by Intel.

As per Reuter citing from Intel’s automotive business chief Jack Weast, he has indicated that, intel’s new automotive system on a chip products will adapt the company’s recently launched AI PC technology for the durability and performance requirements of vehicles.

Weast further clarified, “Intel will not require automakers to use advanced driving chips designed by its former Mobileye unit, he said. Instead, automakers can have Intel incorporate their own chiplets to enable specific functions into the Intel system at a lower cost.”

Intel’s chips designed for infotainment systems are already integrated into 50 million vehicles. As the automotive chip market continues to expand, the demands on chips are increasing, covering technologies such as autonomous driving, upgradable in-car system software, and complex dashboard displays amid strong competition from NVIDIA and Qualcomm.

Weast has addressed ahead of the CES technology show in Las Vegas that Chinese automaker Zeekr will be the first automaker to use Intel’s AI system on a chip to create “an enhanced living room experience” in vehicles, including AI voice assistants and video conferencing. Zeekr, an electric vehicle brand under the Geely Holding Group, is a customer of both Intel and NVIDIA.

Intel will try to separate itself from rivals by offering chips that automakers can use across their product lines, from lowest-priced to premium vehicles, Weast said.

According to Reuter, Weast addressed reporters in a conference call before the announcement at the CES technology show in Las Vegas, stating, “Intel has done a pretty terrible job communicating our success in automotive, We are going to change that.”

Read more

• [Insights] Infinite Opportunities in Automotive Sector as IC Design Companies Compete for Self-Driving SoC

(Photo credit: Intel)

During CES 2024, NVIDIA announced that four Chinese electric vehicle brands will adopt its autonomous driving chip platform. According to a report from IJIWEI, this move has showed NVIDIA’s potential intention to expand in China, despite facing stricter export controls from the U.S. Department of Commerce.

The four automakers include Li Auto, Great Wall Motor (GWM), ZEEKR, and Xiaomi, all set to utilize NVIDIA’s DRIVE technology solution to support autonomous driving capabilities.

The NVIDIA DRIVE platform encompasses automotive sensors, computing platforms, hardware and software for autonomous driving development, as well as DGX servers for artificial intelligence (AI) training.

NVIDIA has stated in the release that Li Auto selected the NVIDIA DRIVE Thor in-vehicle computer, featuring two DRIVE Orin processors with a computing power of 508 trillion operations per second (TOPS). This setup enables real-time fusion of information from various sensors, driving advanced driver-assistance systems (ADAS), and a comprehensive autonomous driving system for all scenarios.

Furthermore, GWM, ZEEKR, and Xiaomi have adopted the NVIDIA DRIVE Orin platform to power their intelligent autonomous driving systems.

GWM mentioned that its autonomously developed high-end intelligent driving system, Coffee Pilot, based on the DRIVE Orin platform, supports intelligent navigation and assisted driving functions across all scenarios without the need for high-precision maps.

Xiaomi’s first car, SU7, will be built on a dual DRIVE Orin configuration, with the assisted driving system incorporating Xiaomi’s in-house large-language perception and decision-making model, adaptable to various roads nationwide.

Read more

• [News] NVIDIA Expands Autonomous Driving Team in China, Actively Recruiting Talent

(Photo credit: NVIDIA)

In June 2023, Apple introduced its inaugural spatial computing device, the Apple Vision Pro, entering the mixed reality (MR) landscape. On January 8th, 2024, Apple revealed on its official website that the Vision Pro would be available for pre-orders in the United States starting January 19th, with an official release date of February 2nd.

According to Apple’s official news release, Apple’s CEO Tim Cook has indicated as follows: “The era of spatial computing has arrived. Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore.”

In June 2023, at the WWDC (Worldwide Developers Conference), Apple unveiled its head-worn device, the Vision Pro, priced at USD 3,499. This cost is over three times the price of Meta’s high-end virtual reality (VR) model, the Quest Pro, at that time.

To bolster the ecosystem behind Vision Pro in the realm of mixed reality, Apple has made comprehensive preparations. In June of last year, the company announced the launch of new software tools and technologies, enabling developers to craft app experiences tailored for Vision Pro. Additionally, Apple established developer labs in California, London, Munich, Shanghai, Singapore, and Tokyo.

Considering factors such as pricing and the absence of certain essential features, TrendForce has previously anticipated a modest shipment volume of approximately 200,000 – 400,000 units for Apple Vision Pro in 2024.

The market’s response will heavily depend on the subsequent introduction of consumer-oriented Apple Vision models and the ability of Apple to offer enticing everyday AR functionalities that will drive the rapid growth of the AR market as a whole.

TrendForce also noted that the Apple Vision Pro boasts cutting-edge hardware specifications and innovative design. However, a substantial price tag of USD 3,499 and the requirement for an external power source to operate for a mere two hours pose challenges to consumer adoption.

Currently, the Apple Vision Pro lacks sufficient applications for mainstream users, making it more attractive to developers and enterprise customers who can capitalize on its innovative features to create diverse applications. Consequently, the higher price point of the product is justified.

Read more

• [News] Apple Reportedly Accelerates Production of MR Headset “Vision Pro” for Potential February Launch
• [News] Apple Could Introduce Micro LED into Vision Pro, Replacing Existing Micro OLED Technology

(Photo credit: Apple)

During last year’s WWDC conference, Apple unveiled its first-ever head-mounted display product, the Vision Pro. At that time, the official statement mentioned a scheduled market release in early 2024, prompting speculation about the precise launch date of Vision Pro.

According to Chinese media outlet “Wall Street” citing information from supply chain sources, Vision Pro is expected to be launched in the United States on January 27. However, some media outlets have suggested that the mentioned “January 27” is likely in China time, translating to January 26 in U.S. time, as Apple rarely introduces new products on Saturdays.

However, Bloomberg Chief Correspondent Mark Gurman pointed out that Apple has experience launching new products on Saturdays, citing the initial iPad release. Gurman acknowledged that January 26 is indeed a date heard recently from several Chinese supply chain sources.

Regardless of the official release date for Vision Pro, current rumors align with the earlier predictions of TF International Securities analyst Ming-Chi Kuo, who anticipated Vision Pro to hit shelves at the end of January or early February.

Additionally, Gurman reiterated on his own X platform that Apple plans to launch the retail version of Vision Pro in February.

(Image: Apple)

Recently, the information cited by Sina Technology indicates that during a recent internal event at Xiaomi, executives from Xiaomi’s automotive division disclosed that the team currently comprises 3700 members. Reportedly, their ambitious goal is to create a Dream Car that can compete with renowned brands like Porsche and Tesla.

According to sources, Xiaomi’s Automotive Vice President and Political Commissar of the Beijing headquarters, Yu Liguo, shared in a recent internal event at Xiaomi, saying, “Mr. Lei (Lei Jun, Xiaomi CEO) often tells us that only those who understand and love cars can make good cars. I believe that among the 3,000-plus people in the automotive department, we have indeed found a group of people who truly understand and love cars.”

Yu further stated that the Xiaomi Automotive Division, established nearly three years ago, currently consists of 3,700 individuals from diverse backgrounds, all sharing a common dream – to create a Dream Car that can rival Porsche and Tesla.

Reportedly, Yu also mentioned that in certain scenarios while driving, Xiaomi’s autonomous driving tests have achieved success, surpassing the current capabilities of Tesla. Although these conditions may not be typical for autonomous driving, they reflect the capabilities of autonomous driving.

On the other hand, Lei Jun further emphasized the importance of corporate culture in the internal event. He stated that Xiaomi has clarified its goals for the new decade this year – to become the leader in the new generation of global hardcore technology. If Xiaomi is to succeed in the next decade, it must have a team capable of fighting tough battles.

He gave an example that in recent years, Xiaomi has rapidly assembled large teams, whether in the chip department or the automotive department, reaching scales of two to three thousand people in a very short time.

To quickly unite everyone as one force, is not only on strategy and motivation but also on corporate culture, which may not be visible in ordinary times, and it is only when facing difficulties, dangers, or situations that require responsibility that it can fully manifest itself.

Previously, Lei Jun announced that Xiaomi would hold a technology launch event for its car on December 28. Lei Jun revealed that the development of Xiaomi’s first car involved a total of 3,400 engineers, with the entire R&D investment exceeding CNY 10 billion. It is noteworthy that he emphasized this event would focus on technology and not product launches.

Looking at his recent teasers on Weibo, the autonomous driving technology mentioned by Yu Liguo is expected to be featured in the technology release. Additionally, there is anticipation for the debut of Xiaomi’s self-developed operating system, HyperOS, in the automotive context.

Read more

• [News] Lei Jun States Xiaomi’s First Car Involves 3,400 Engineers with R&D Investment Exceeding RMB 10 Billion

(Photo credit: China’s Ministry of Industry and Information Technology)