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TrendForce’s latest insights reveal a significant rebound in global smartphone production, marking the end of an eight-quarter slump in 3Q23. In a strategic year-end surge, brands amped up production to capture more market share, propelling Q4 smartphone output up 12.1% to reach 337 million units.
TrendForce forecasts a rebound in the smartphone camera lens market in 2024, with a 3.8% growth spurred by AI-driven smartphone trends to reach approximately 4.22 billion units. Samsung’s AI-packed flagship—the S24 series—is set to capture a larger market share thanks to its advanced Generative AI applications.
US retail giant Walmart announced on February 20th, that it has acquired smart TV brand Vizio for US$2.3 billion, aiming to accelerate the growth of its advertising business: Walmart Connect. Since its launch in 2021, Walmart Connect has seen double-digit annual growth in both its online and offline retail media advertising ventures. Vizio has been expanding its device ecosystem and its SmartCast TV OS, boasting over 18 million active users, according to TrendForce.
TrendForce research indicates that global TV shipments in 2023 amounted to approximately 195 million units—a 2.7% YoY decrease, setting a new low for the past decade. Looking ahead to the first quarter of 2024, which coincides with the traditional off-season for consumer products, global TV shipments are estimated to decrease by 18.9% QoQ to 43.28 million units. However, there is potential for a slight increase in annual shipments by 0.3%, reaching about 196 million units for the whole year.
As Apple prepares to open pre-orders for the Vision Pro, TrendForce reports that this device is a key strategic move by Apple to expand the virtual head-mounted device market and to mark its entry into the VR/AR market as a pioneer in technological innovation. If initial sales are strong, Vision Pro shipments could reach between 500–600 thousand units in 2024.